DISNEY INTERACTIVE

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         The Disney Company has 5 distinct businesses that operate the variety of outlets that make up the Disney brand-Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Disney Interactive is the business within the corporation which serves to engage with consumers on a basis that is rooted in the ever-changing market of technology and electronic interactions. There are two sectors of the Disney Interactive Business: Disney Interactive Media and Disney Interactive Games. While the Media sector serves as the online, mobile and social media gateway for the Disney Corporation and the Games sector focuses on the actual interactive experiences across mobile devices, social networks and online virtual worlds, both sectors make up what can be seen as a heavy initiative by Disney to interact with consumers electronically.

With the launch of the Disney Interactive newsroom webpage (click here), online users are able to stay easily updated on important information regarding the Disney Interaction business. With direct live feeds from the twitter accounts of the Disney Interactive properties and a “latest news” section, Disney shows its initiative in creating an easily-accessible, technology-driven approach to keepings its consumers up-to-date and building their online relationship with the various Disney Interactive programs. As a corporation that has been seen as needing to “catch-up” in the online and interactive markets, Disney is using the Disney Interactive business to begin bridging the gap between its success in such areas as theme parks, movies, and television networks and its lack of online user time.

Sources
The Walt Disney Company: http://thewaltdisneycompany.com/disney-companies
Disney Interactive Newsroom: http://news.disneyinteractive.com/web/homepage/default.aspx
IMAGE: http://allthingsd.com/files/2012/10/02_disney-movies-page.png