The Disney.com Company recently
launched a sub-branch of their large site which allows site visitors to create
their own artistic experiences simply by creating an account and becoming a
member of the website. Disney Create offers search tools to find already existing
artistic developments, applications that allow the consumer to make their own
media and animation, and programs that enable site users to draw and create
their own artwork online.
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The launch of Disney Create has
moved the Disney Corporation into a sector of e-business that is thriving and
becoming a vital part of the online industry: consumer co-creation. By allowing
consumers to use the Disney Create website as a branch of artistic expression,
Disney is creating a relationship with site users that moves beyond just
information sharing and instead allows members to feel deeply connected and
inspired through the website. Also, with the sign-up account required to use
Disney Create (which is free), the Disney Company can collect individual data
on each member and better cater to their individual preferences and interests.
Overall, the launch of the Disney Create website is allowing the Disney brand
to engage its online consumers in a new, innovative way that continues to
strengthen its consumer relationships.
Sources
http://disney.go.com/create/mycreate
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